What is the cost of not advertising? You spend twenty-four thousand dollars a year renting a small store. You then pay all the utilities, insurance and all the other overheads. You hire staff and they are there waiting ...  waiting for feet to come through the door. Getting those feet through ...

You hire a great salesman. You start working on the perfect sales pitch. You strategize. Now you have the salesman at his best. If only you could just clone that salesman a thousand times…   The reality is that, in this new digital age, that salesman is becoming almost irre...

By the CaribFind Team Understanding the various pieces of the puzzle which come together to create your digital picture on the web is important if – You want to have a great web presence. You want to have a good and long lasting relationship with your digital agency or your ‘computer gu...

In the Caribbean many small businesses use Facebook as their only tool to reach consumers online, and many argue that this is all they need. But, is a Facebook page enough for your business? Maybe. If you have a small local business and you want to reach family and friends to share your service or products, Face...

Respect! ... our time It is often said that Caribbean people are laid back; that they are ‘easy’, they are ‘chill’. Sometimes less flattering adjectives are used. As a Caribbean person, I know that there is some truth to this; but I also know that Caribbean people can be extremely hardworkin...

Importance of Corporate Branding for Caribbean Businesses For many small business owners in the Caribbean the word ‘Branding’ has little or no meaning. This is not to say that some business owners do not have an understanding of branding, but it is not usually a business objective or part of a studied p...

The Covid-19 virus is only now reaching the Caribbean; at least this is what we would like to believe. One of the challenges we face is that we receive millions of visitors from all over the world every year, and some of our citizens in the hospitality and transportation sectors are in close proximity to these visi...